Plague n° 1
Standardisation and dilution risk of the brand identity
" Jack of all trade, master of none "
|
|
Plague n° 2
Maximal risk of exposure
" Never put all eggs in one basket "
|
|
|
|
Plague n° 3
Disappointment risk concerning civic expectations
" Noblesse oblige " was the rule years ago
"Civic company " is the rule today |
|
Plague n° 4
Adaptation difficulties risk for a worldwide strategy
"What is true in a country can be false in an other"
|
|
|
|
Plague n° 5
Increased risk of blackmail
|
|
Plague n° 6
Imperialism tendency may become difficult to bare
|
|
|
|
Plague n° 7
The stock exchange risk
" Butterfly effect " |
|
|
