PLM Market manages its own interviewers pool in France and in England. This helps us carrying researches in the best conditions :

PLM Market guaranty for all quantitative researches:

Identified questionnaires (with name, address, telephone, mail address) even if, of course the anonymous of interviewed persons in guarantied (ESOMAR code)

30% of all questionnaires are checked by phone

PLM Market Research Techniques Development, as its name tells, has alwyas been dedicated to the market research techniques improvement, mixing qualitative and quantitative techniques

Comparing declared verbatims to the real observation of consumer behaviour: Obserview® in Situ technique raised from this, using special spy glasses equipped with a very discreat micro camera

PLM Market Research Techniques Development aim is to develop fine tuning techniques in the field of market research. This is the reason why we frequently use the KANO technique which has been invented by professor Noriaki KANO, at Tokyo university. Thiq technique was originally used by qualiticians.

The aim is to identify for each function what are the real expectations of the final user. This technique helps giving a hierarchy for new ideas of product or service, according to 6 categories:

1 -  Attractive

The client does not bother if the function is not there and feel some pleasure if this function is there. These are the 'PLUS' which can make the difference with competitors.

2 - Proportionnel

The client is not satisfied if the function is not there and very satisfied if the function is there. This category helps identifying the very expectations that will help overtaking competitors.

3-  Obligatoire

Or must be. This is a basic function that 'must be'. The product or the service must have this function even if having this function does not bring any real advantage compared to the competitors.

4 - Lack of concerns

There or not there, this function makes the client indifferent

5 - Contradictory

This is a result at the opposite of the engineer expectations! The client prefers the function not to be there, even if we though .

6 - Worthless / doubtful

The result does not bring anything, can't explain. It is the case when the function is not correctly explained and therefore not understood by the client.

View of the reults :