?> Qualitative researches PLM Market Research

Why Qualitatives In-depth Qualitatives Studies ?


10 cases of mistaken concepts which have strongly costed to advertisers, which could have been avoided with a qualitative in-depth study.
Less than 10.000€ study to avoid millions loss.

  Legislation on marketing studies required a 10 years period of strict confidentiality, so the cases described by PLM Market Research, are all more than 10 years old, although very recent cases have met the same problems.

Revenir ---- EFFI Groupes

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