Toujours plus près du consommateur, même et surtout dans les focus groups.
Pour aller au delà du consuméri-correct, PLM Market Research propose une animation alternant phases projectives et phases de rationalisation

Even before completing his studies at HEC, our manager, Philippe Lespinet, used to work with the very gurus, Jean Claude Wydow, Georges Sanerot and then Guy Aznar (the sociologist who introduced in France the American synectic techniques).

Then Philippe Lespinet was in charge of the creativity program at HEC, and also in charge of creativity training for the Danone executives.

All these techniques can be used for the following purposes: